In a hurry? Here’s a quick summary…
- The phrase ‘All Eyes on Rafah’ has gone viral on social media, particularly Instagram, drawing attention to the plight of the city in the southern Gaza Strip following a devastating airstrike.
- Celebrities and organizations worldwide have joined the movement, sharing posts and using the slogan to raise awareness and support for the Palestinian cause amidst ongoing conflict in the region.
The phrase ‘All Eyes on Rafah’ has emerged as a powerful rallying cry across social media platforms, particularly on Instagram, where millions, including celebrities, are sharing posts to shed light on the dire situation in Rafah, a city in the southern Gaza Strip.
This viral movement gained momentum following a devastating airstrike on May 26, 2024, resulting in significant civilian casualties.
The visual representation of ‘All Eyes on Rafah’ features tents arranged in a desert backdrop, creating a poignant tableau.
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This symbol has garnered tens of millions of views, with celebrities such as Bella Hadid, Celeste Barber, Aaron Paul, and Nicola Coughlan sharing it predominantly through Instagram stories, amassing 6.5 million views by Tuesday.
Beyond social media, organizations like Save the Children, Oxfam, Jewish Voice for Peace, and the Palestine Solidarity Campaign have adopted the slogan to maintain global attention on Rafah. It has also become a rallying cry at protests worldwide, from Paris to New York City.
Originating from a user in Malaysia named shahv4012, the movement gained traction with an AI-generated image showing tents spelling out ‘All Eyes on Rafah.’
Additional celebrities like Dua Lipa, Kid Cudi, Varun Dhawan, and Kehlani have joined the cause, aiming to raise awareness and support for the Palestinian plight.
Notably, Egyptian artist Yassin Mohamed’s drawing, depicting a father holding a headless child with a flower replacing the missing head, has circulated widely. This poignant image references a viral video showcasing the aftermath of Israel’s attack on a refugee camp.
While the movement’s visual elements aim to spotlight Gaza’s situation, they’ve also sparked debate.
Associate Professor Marc Owen Jones noted that the AI-generated image lacked photorealism, displayed peculiar shadows, and featured an unnaturally symmetrical tent arrangement, suggesting its AI origins.
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Rafah, bordering Egypt, has long been a focal point of Israel-Palestine conflict. The recent airstrike, targeting a displaced people’s camp, resulted in 45 fatalities and over 2,000 injuries, according to Reuters.
Despite Meta’s attempts to limit political content, Instagram has become a vital platform for Palestinian journalists and supporters, reflecting a broader trend of news dissemination on the platform.